Pharrell Becomes Doodles Chief Brand Officer

NFT collection Doodles has announced that musician and producer Pharrell Williams has become its Chief Brand Officer. Williams will contribute to the collection’s artwork, music, animation and events, among other things.

In a Nutshell:

• Doodles hosted an event where it revealed that Pharrell would take on the role as Chief Brand Officer.
• Unsurprisingly, the trading activity of Doodles spiked following the announcement.
• Doodles also had its first round of funding, led by VC firm Seven Seven Six, but the amount raised was not disclosed.

What it Means:

• Doodles is about to get a huge boost in exposure and will likely challenge projects like Bored Ape Yacht Club and CryptoPunks in terms of public awareness. While not quite on the level of those collections, as a younger collection, Doodles has all a lot to benefit from associations with prominent figures.