Duolingo Next to Enter the Metaverse

Language learning platform Duolingo has announced that it will be working with Decentraland and Roblox on a metaverse initiative. The app will feature in both worlds, allowing developers to feature games in the virtual space, and enabling users to earn Duo UGC, Duolingo’s cryptocurrency.

In a Nutshell:

• The Duolingo Game Hub on Roblox consists of fan-made games, and offers interactive experiences like language learning and mazes.
• Duolingo has made the Duo UGC coin as a part of the initiative.
• The currency can be redeemed at Duolingo’s online retail store for merchandise.

What it Means:

• Duolingo joins a long list of existing companies and brands to begin operating in the metaverse. It’s clear that companies see a strong opportunity to simultaneously carry out their business and engage audiences, with that engagement spilling over into such things as merchandise sales.